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About Planet Youth

Developed in Iceland and now used in more than 30 countries, Planet Youth reshapes communities to reduce youth substance use, improve mental wellbeing, and enhance school engagement

Planet Youth is a model designed to improve young people’s health, wellbeing and relationships. 

It’s based on the Icelandic Prevention Model (IPM) - a data-driven approach to preventing substance use. At its heart is community collaboration, involving: 

  • schools 

  • parents and carers 

  • local services 

  • businesses 

  • and young people themselves 

The model was developed by Planet Youth, a research consultancy in Iceland, and is now being adapted in communities around the world. 

Bringing Planet Youth to Scotland

In 2019, five local partnerships across Scotland joined forces with Winning Scotland to test how the model could work here. 

Following this early work, the Scottish Government awarded £1.5 million to fund a two-year national pilot, which ran until March 2025.  In April 2025, the Scottish Government committed a further £750,000 to extend Planet Youth for another year.

The pilot aims to explore how Planet Youth can support: 

  • long-term prevention 

  • positive system change 

  • and better outcomes for all young people in Scotland 

Who's Involved Now

  • Six local partnerships across Scotland have taken part in  Planet Youth.

  • A central team within Winning Scotland is leading delivery. 

  • The programme is being independently evaluated to assess its long-term impact. 

We are proud to be working with the following partners across the country:

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The Planet Youth in Scotland journey

This ikmage shows the ten step process taken by a local area when they commit to the Planet Youth model

The graphic below shows the journey involved with Planet Youth Scotland.

The Planet Youth team provide their support every step of the way, and are on hand to provide guidance the partner teams,  which include parents and carers, and schools who are committed to their journey to strengthening the ambition of our young people through positive activities and mindset.

 

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Theory of Change

The Planet Youth in Scotland Theory of Change shows:

  • The problem 

  • What we aim to do to fix it

  • What we hope will happen as a result

Click on the image to to view the full version.


 

Planet Youth Principles

This visual captures the key principles: upstream prevention, data-driven collaboration, and the power of local communities coming together.

Planet Youth’s key principles are:

 

  • Change the social environment, not just individual behaviour.

  • Build protective factors across schools, families, peer groups, and leisure time.

  • Engage young people directly, amplifying their voices and lived experience.

  • Ground all actions in detailed, local, and regularly collected data.



At its heart, Planet Youth focuses on tackling root causes, building strong networks, and supporting young people to feel safe, connected and empowered.

It’s not just a programme - it’s a new way of thinking, acting and investing in healthier futures.

This visual summary was  funded by the NIHR ARC North Thames via the MH-ALL programme.

 

 This visual summary was created by Sandra Howgate using insights on Planet Youth in Scotland presented by Zahra Hedges, CEO of Winning Scotland.

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0131 344 4603

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Planet Youth in Scotland progress

Change takes time, commitment and dedication. We currently have six regional partners who have dedicated themselves to being a part of the change that aims to transform Scotland to enable new opportunities for young people, and make the wider community feel happier and more content.

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Planet Youth in Scotland

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0131 344 4603 

Planet Youth in Scotland is currently hosted by Winning Scotland.

© Winning Scotland 2025. All Rights Reserved. Scottish Charity Number SC036451. Company Number SC283771

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